Projects
Plant-based Food
I am researching marketing levers to promote the purchases of plant-based food products in grocery stores while delving into intersecting social issues like socioeconomic status.
📍 Finland and Canada
Grocery Retailing
We investigated how people shopped for fruits and vegetables and differences based on socio-economic status.
📍 Quebec, Canada
Smart Farming
We evaluated the social impact of a digital platform impemented among farmers for rural development.
📍 Odisha, India
Publications
McRae, C., Nie, J. Y., & Dubé, L. (2022). Heterogeneity in feature importance and prediction performance for sales at the market and store levels: the case of branded yogurt products in Quebec. In 2022 IEEE International Conference on Big Data (Big Data) (pp. 4088-4096). IEEE. https://doi.org/10.1109/BigData55660.2022.10020567
Ma, Y., McRae, C., Wu, Y. H., & Dubé, L. (2021). Exploring Pathways of Socioeconomic Inequity in Vegetable Expenditure Among Consumers Participating in a Grocery Loyalty Program in Quebec, Canada, 2015-2017. Frontiers in Public Health, 9, 1-19. https://doi.org/10.3389/fpubh.2021.634372
Wu, Y.H., Moore, S., McRae, C. & Dubé, L. (2021). Tracing the single and combined contributions of home-grown supply and health literacy on fruit and vegetable consumption: An empirical exploration in rural India. Frontiers in Public Health, 9(449): 1-11. https://doi.org/10.3389/fpubh.2021.591439
Dubé, L., McRae, C., Wu, Y.H., Ghosh, S., Allen, S., Ross, D., Ray, S., Joshi, P.K., McDermott, J., Jha, S.K. & Moore, S. (2020). Impact of the eKutir ICT-enabled social enterprise and its distributed micro-entrepreneur strategy on fruit and vegetable consumption: a quasi-experimental study in rural and urban communities in Odisha, India. Food Policy, 90:101787. https://doi.org/10.1016/j.foodpol.2019.101787
Lan, A., Lee, A., Munroe, K., McRae, C., Kaleis, L., Keshavjee K. & Guergachi, A. (2018). Review of cognitive behavioural therapy mobile apps using a reference architecture embedded in the patient-provider relationship. BioMedical Engineering OnLine, 17:183. https://doi.org/10.1186/s12938-018-0611-4
Dubé L., Du, P., McRae, C., Jayaraman, S. & Nie, J.Y. (2018). Enabling convergent innovation through an artificial intelligence social media platform: the case of food. Technology Innovation Management Review, 8(2): 49-65. http://doi.org/10.22215/timreview/1139